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Strategies for building customer loyalty in the retail industry

Brand loyalty is necessary when looking to drive purchases in an unstable retail economy. Loyalty requires value alignment and a multi-channel approach to connect with customers. Careful channel customisation, tailored to engage a targeted demographic is key to ongoing engagement

An Airbnb tax is not the answer to the rental crisis

A promised housing package from the Victorian Government could see a range of changes to short stay accommodation . A debated ‘Airbnb tax’ is just one, imposing levies and yearly caps on short stay property use . Reducing some land taxes and other fees could encourage landowners to make vacant dwellings available for longer term rent.

How the new change on the FBT tax is impacting the end users

In some workplaces it is common practice to provide employees a company car as a tool of trade, as part of their compensation, or to give the possibility to finance a novated lease. However, as workplaces and companies move their fleets to a greener alternative, an unintended consequence of this can be the increased employee’s tax liability.

Are you travelling for work, or commuting between home and the office?

FBT principles comes back into focus for a number of organisations with mobile employees travelling on Fly-in-Fly-Out (FIFO) arrangements. Business related travel expenses remain a topic of focus for the ATO. Whilst the John Holland case[1] and recently released Tax Ruling 2021/1 made significant progress in providing guidelines on when the “otherwise deductible” rule can apply for business-related travel expenses, the recent judgement in the Bechtel case[2] demonstrates that the devil is really in the detail.

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