We're a Baker Tilly network member
About Baker Tilly
Back to top
APRIL 2025

Business Radar 2026 Understanding the businesses that drive Australia's economy

The Business Radar report canvasses the trends, challenges and opportunities experienced by Australia’s middle market businesses.

Independently commissioned, our most recent survey captured the sentiment of nearly 300 owners and leaders across a range of growth stages, states and industries.

Here, you’ll read how business leaders feel about the current and future success of their businesses and what that could indicate for Australia’s economy.

Key findings

  • The CFO is becoming a ‘Chief Figure-It-Out Officer’: 82% of middle market business leaders say the CFO role is taking on responsibilities beyond traditional finance, including risk, governance, data, analytics, tech and digital oversight.
  • The CFO role is set to expand further: 78% of leaders believe finance leaders will take on greater responsibility for technology, data and automation, while 63% expect them to step into wider non-financial leadership roles.
  • Risk of overreliance: While blended executive roles bring benefits, organisations often underestimate the risks. Only 39% name unclear accountability, 35% succession risk, and 32% difficulty replacing talent as concerns.
  • Confidence has spiked but context matters: Both current and future confidence rose, bringing figures close to the highs seen in 2023. However, data was collected just before US-Middle East tensions sharply increased, raising the question of how long the optimism will hold.

Read on to understand how the CFO role is evolving and the strategic actions you can take to manage the risks or download your copy below.

APRIL 2025

Business confidence

Surprise confidence spikes in the face of evolving expectations

Given the changing economic landscape, the latest confidence numbers from middle market business leaders may be a surprise. Current and future confidence spiked, bringing the figures close to the surprising highs seen in 2023.

While numbers are up across all categories, confidence in the 12-month growth prospects of the global business economy spiked from 6.63 to 7.08. However, timing is everything.

The latest confidence figures were collected just days before US–Middle East tensions sharply increased. We eagerly await our next survey results to see how this disruption has affected these historically optimistic leaders.

Top factors influencing confidence

When asked what is influencing strong confidence, respondents named increased demand (48%) and technology (46%), with changing customer preferences (35%) and supply chain changes (22%) rounding out the top drivers.

 

Cost pressures continue to loom large   

When asked about the biggest threats to confidence, the cost of doing business is the driving concern. Inflation has jumped 10% from our last survey to 41%, taking the top spot. The second and third most influential factors are increased operating costs (32%) and increased labour costs (24%, +8%).

APRIL 2026

The modern CFO: steward, strategist and problem solver

How the middle market CFO role is expanding and the risks business leaders need to manage

More than a finance leader  

While all C-suite executives are essential to successful business management, the CFO’s oversight relates to business performance in the most direct way. Cash flow, margins and runway define whether a business can operate or not. CFOs set hard limits on what’s possible.

Given this broad position and breadth of foundational skills, it’s no surprise that 82% of our middle market business leaders say the role is taking on responsibilities beyond traditional finance.

Almost half of respondents said their CFOs took care of risk, governance and compliance, with a further third naming data and analytics, and tech and digital oversight.

The catch-all exec 

This step-change in responsibility is coming from increasing regulatory and compliance requirements (62%), growth and business complexity (60%), and advances in AI and automation (59%).

While distinct executive roles remain the most common structure (43%), most organisations (57%) operate with one person managing blended or overlapping roles. This vagueness could be adding to the issue of the CFO as a catch-all: if accountability lines or roles are blurred, responsibility tends to default to finance, reinforcing the CFO’s position as a default point of responsibility.

Who’s the CFO 

More than half (57%) of businesses have either a dedicated CFO or another senior finance leader overseeing financial leadership and decision-making. In 35% of organisations, that responsibility fell to the CEO or owner. 

 

Future CFOs need to build on accounting foundations

The CFO’s role expansion is not seen as a short-term fix, but a broader long-term evolution. Of those surveyed, 78% believe finance leaders will take on greater responsibility for technology, data and automation in the future, while 63% expect them to step further into wider, non-financial leadership roles.

The top skills leaders expect will be needed: technology, data and AI literacy (54%), cross-functional working (33%) and ongoing skills development (31%).

Risk of over-reliance 

Many organisations manage well with their finance leader overseeing everything from IT to ESG reporting. Respondents see benefits: diverse thinking (86%), improved cross-departmental alignment (84%), faster decision-making (84%) and strategy grounded in operational and financial reality (81%). 

However, respondents appear less cognisant of the downsides, with only 39% naming unclear accountability, 35% succession risks and 32% difficulty replacing talent. 

Warning signs of an overloaded CFO 

Don’t wait for a complete system failure. Signs to watch for: 

Succession risks 

When CFOs manage multiple critical functions, it amplifies key-person risk. This only becomes apparent when they move on, taking their domain knowledge and skill with them. If the role becomes too broad, filling it can be increasingly challenging.

Actions to take 

Deliberately position CFOs as strategic leaders

Empower your finance head to lead across the business, not just within finance.  

Build capability beyond finance 

Upskill and hire for interpersonal abilities, data, technology and commercial leadership. 

Avoid finance becoming the default owner of everything

Clearly define accountability for areas like ESG, IT and compliance. 

Use specialist support to bridge capability gaps

Consider outsourced or specialist support in complex or high-risk areas – particularly during periods of growth, transformation or leadership transition.

Watch for early warning signs

Stalled projects, delayed reporting, limited insight into business performance, lack of real-time data, or key talent attrition may signal that expectations on the CFO have outpaced capacity

Reduce reliance on any one individual

Mitigate key person risk by documenting knowledge, building team capability and planning succession early. 

Meet our middle market businesses

This report defines middle market businesses as typically employing 20–200 people with annual revenue of $2–$500 million. While their operating models, sizes and industries vary widely, these businesses can be categorised into four lifecycle stages.

A range of business structures: Private, Public and Not-for-profit

A range of business lifecycle stages: Seed (<2years operating), Growth (Gaining traction), Mature (consistent and stable), Transition )focus on evolving)

Business profile 25% 20-200 $2-$500m Contribute approximately 25% of Australia’s total revenue Typically employ 20-200 staff annual revenue with a growth mindset and the ability to adapt quickly

Our experts

asdfafsdfa Jyotika Rangel

Jyotika Rangel

Partner

Sydney


View profile
asdfafsdfa Peter Lawrence

Peter Lawrence

Partner

Newcastle and Hunter


View profile
asdfafsdfa Gavin Debono

Gavin Debono

Partner

Melbourne


View profile
asdfafsdfa Chris Hanna

Chris Hanna

Principal

Adelaide


View profile
asdfafsdfa Anthony Kazamias

Anthony Kazamias

Partner

Brisbane


View profile
asdfafsdfa Joshua Haque

Joshua Haque

Director


View profile
asdfafsdfa Frank Russo

Frank Russo

Partner

Melbourne


View profile

Thank you for you interest

How can we help you?

Business or personal advice
General information
Career information
Media enquiries
Contact expert
Become a member
Specialist query
Please provide as much detail to ensure appropriate allocation of your query
Please highlight a realistic time frame that will enable us to provide advice within a suitable and timely manner. Please note given conflicting demands with our senior personnel, we will endeavour to respond to you within the nominated time frame. If you require an urgent response, please contact us on 03 8610 5477.
Responses to queries submitted via this form (“Response”) are produced by Pitcher Partners Advisors Proprietary Limited and are prepared for the exclusive use and benefit of those who are invited, and agree, to participate in the CRITICAL POINT NETWORK service. Responses provided, or any part thereof, must not be distributed, copied, used, or relied on by any other person, without our prior written consent. Any information provided is intended to be of a general nature and prepared without taking into account your objectives, circumstances, financial situation or particular needs. Any information provided does not constitute personal advice. If you act on anything contained in a Response without seeking personal advice you do so at your own risk. In providing this information, we are not purporting to act as solicitors or provide legal advice. Any information provided by us is prepared in the ordinary course of our profession and is based on the relevant law and its interpretations by relevant authorities as it stands at the time the information is provided. Any changes or modifications to the law and/or its interpretation after this time could affect the information we provide. It is not possible to guarantee that the tax authorities will not challenge a transaction or to guarantee the outcome of such a challenge if one is raised on the basis of the information we provide. To the maximum extent permitted by law, Pitcher Partners will not be liable for any loss, damage, liability or claim whatsoever suffered or incurred by any person arising directly or indirectly out of the use or reliance on the information contained within a Response. We recommend you seek a formal engagement of our professional services to consider the appropriateness of the information in a Response having regard to your objectives, circumstances, financial situation or needs before proceeding with any financial decisions. Pitcher Partners is an association of independent firms. Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Liability limited by a scheme approved under professional standards legislation.
CPN Enquiry
Business Radar 2025
Dealmakers 2025
Not-for-profit survey 2025
Search by industry