Pitcher Partners advises YOMG shareholders on River Capital investment
Pitcher Partners Melbourne has advised the shareholders of Yo My Goodness (YOMG), a leading Australian burger and frozen yogurt quick service restaurant brand, in connection with River Capital’s investment in the business.
Founded by Zeni Krasniqi and Justin Wilson, YOMG has grown from a single-store concept into a highly recognisable brand with a strong presence across Victoria and Queensland. The business has developed a loyal customer following through its differentiated combination of premium burgers, frozen yogurt and family-friendly dining experiences.
The transaction marks an important milestone for YOMG, its founders and shareholders, and provides a platform to support the next phase of growth and expansion of the YOMG brand alongside River Capital.
Pitcher Partners acted as lead M&A advisor to the shareholders, managing a structured transaction process from planning and initial market engagement through to execution. The transaction required a coordinated, multidisciplinary approach, with Pitcher Partners providing M&A and tax advice to the shareholders to support the successful investment.
Stephen Craig, Corporate Finance Partner at Pitcher Partners Melbourne, said the transaction reflected the strength of the YOMG brand and the value of an integrated advisory approach.
“YOMG has built a highly recognisable brand and loyal customer base over many years, and River Capital’s investment provides an exciting platform for the next phase of growth. We were delighted to support the YOMG shareholders through this important milestone,” Stephen Craig said.
“The transaction also showcased the value of an integrated advisory approach, bringing together Pitcher Partners’ M&A and tax expertise to deliver a successful outcome for the shareholders.”
Pitcher Partners’ transaction team included Stephen Craig, Brian Farrelly, Lachlan Finlayson, Eamon Bye and Sophie Hood.
Pitcher Partners congratulates Zeni Krasniqi, Justin Wilson and the broader shareholder group on reaching this important milestone. We thank them for the opportunity to work alongside them throughout the process and look forward to seeing the continued success and expansion of the YOMG brand in the years ahead.
