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Australian automotive industry: Q1 CY2025 VFACTS analysis
Report

Australian automotive industry: Q1 CY2025 VFACTS analysis

Inventory levels, interest rates, diminishing demand and inflation have all made Q1 2025 a tough quarter for dealers.

There are few manufacturers or franchises who are not experiencing the impact of a supply push market. We are seeing the return to pre-pandemic levels of discounting, incentives and subverted finance.

Pitcher Partners’ Australian Market Vehicle Facts (VFACTS) analysis reporting for Q1 2025 is now available!

Our in-depth analysis, supported by industry experience and dealer relationships, provides valuable insights into the latest vehicle sales trends.

Key highlights include:

  • Order banks keeping declines smaller as business buyers lead the way.
  • Q1 was a mixed bag for Japanese manufacturers in what is usually a strong quarter across the board.
  • Battery Electric vehicles continue to slide until the price point garners interest from the volume consumer.
  • Will PHEV’s continue to have strong demand as the FBT exemption ceased on 1 April?
  • Dealer performance is under pressure, with compressed margins and a need for effective cost management strategies implement in earnest.
  • Private demand down in Q1 but up marginally in March.
  • How many more Ute models can the crowded market handle?

But these are only the highlights, the detail is in our report.

This content is general commentary only and does not constitute advice. Before making any decision or taking any action in relation to the content, you should consult your professional advisor. To the maximum extent permitted by law, neither Pitcher Partners or its affiliated entities, nor any of our employees will be liable for any loss, damage, liability or claim whatsoever suffered or incurred arising directly or indirectly out of the use or reliance on the material contained in this content. Pitcher Partners is an association of independent firms. Pitcher Partners is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Liability limited by a scheme approved under professional standards legislation.

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