In this podcast episode, Pitcher Partners Melbourne partner Mark Harrison shares his insights on how businesses should choose and manage their sales and distribution channels as they grow.
Mark discusses the full range of channels available today, how to align them with your brand and messaging, and outlines practical considerations for business owners looking to reach the right customers and grow sustainably while managing risk.
Mark Harrison is a partner at Pitcher Partners Melbourne with more than 30 years of experience helping businesses of all sizes reach their full potential. He provides audit and assurance services for publicly listed companies and general business advice for private, family-owned enterprises, with a broad and practical understanding of the commercial issues affecting growing businesses.
Mark works with businesses across every stage of growth, from startups to established enterprises, helping clients weigh existing channels against new ones, keep digital and traditional channels working together, strengthen relationships with existing customers, and make sense of the data behind their decisions, so they can scale in a way that’s aligned with their brand and built to last.
About Navigating the middle market
This podcast series is designed specifically for ambitious business leaders in the scale-up phase. The series explores the journey of scaling a business through practical insights and real-world stories from successful business owners and industry experts.
Visit our podcast hub for all episode of Navigating the middle market.
