Ashley is the Practice Leader of Pitcher Partners Melbourne’s Private Business and Family Advisory (PBFA) practice and is a representative on the national PBFA liaison committee.
Ashley works with trading businesses across a range of industries including professional services, agribusiness, publishing and property. He is a strategic advisor and trusted sounding board who brings deep industry experience to help clients build more profitable, resilient operations. His clients value his ability to mitigate risk, advise on financial and cashflow management and deliver tax-effective business structuring and asset protection strategies, while ensuring all regulatory requirements are met.
Ashley invests time in getting to know his clients, their unique challenges and goals, and is often involved in the financial affairs of the families that own or have sold those businesses. His expertise in succession planning, estate planning, and wealth protection and transition strategies, helps families achieve equitable outcomes and maintain unity across generations. Clients appreciate the frankness and clarity of the advice he provides which eliminates surprises and gives them the confidence to make decisions and act with certainty.
Ashley’s connectedness to technical experts across the firm means clients gain access to a network of specialists when needed. His depth of experience and astute understanding of each client’s unique circumstances allows him to translate complex regulations into meaningful and impactful advice, and to respond quickly when opportunities or challenges arise.
Ashley joined Pitcher Partners in 1993 and was admitted to the Melbourne partnership in 2006.
Memberships and qualifications
- Bachelor of Business Swinburne University of Technology
- Member of Chartered Accountants Australia and New Zealand
- Graduate Certificate in Entrepreneurship and Innovation (University of Adelaide)
