Pitcher Partners recently conducted our fourth annual Legal Firm Survey. The survey was designed to gain further industry insight and to help firms make informed decisions during times of rapid change.
Your firm needs to look like a place that people want to work. Given respondents identified attraction and retention of staff is a major challenge facing legal firms, it is important to pay attention to your firm’s brand and positioning during the recruitment process.
With the majority of firms taking on graduates, the key is to consider how to provide growth opportunities during your graduate program and how you promote these ‘good news stories’ in the market. Firms should look to be known as the firm that provides those opportunities. Not only with graduates but also with all levels of staff, it is important to recognise and exploit technology to attract staff. There is an increasing influence of social media in recruitment, therefore firms need to know what job seekers are looking at and for in order to keep up in the war for talent. After you have attracted and hired staff, the key is working to retain them. Induction is critical in retaining staff, with the decision to stay most often made within the first 6 months of employment (Aberdeen Group).
Once people have decided to stay, keeping them is often related to the clarity of their career pathway:
Do people know where they are at and what they need to do to get to the next step?