As a Client Director in the Digital and Data Solutions team, Martin advises middle market businesses and not-for-profit organisations on how to maximise the value of their technology investments. He specialises in technology strategy, process optimisation, software and vendor selection, and guiding organisations through complex system implementations and integrations.
With more than 20 years’ experience in business technology, Martin combines deep technical knowledge with strong commercial insight to help organisations unlock measurable improvements in productivity, decision-making and operational efficiency through practical, well governed technology adoption. He is driven by a commitment to demystify technology for business leaders — ensuring strategy, risk and commercial decisions are made with confidence and clarity.
In the evolving technology landscape, Martin is a specialist in supporting businesses with the adoption of AI, how to manage these systems responsibly, transparently and in a way that is aligned to business goals. He commits to ensuring value creation without compromising trust or governance.
His approach balances analytical rigour with practical execution, enabling organisations to adopt modern technologies—including AI— in a way that genuinely works for people. He takes time to build meaningful relationships and loves to engage with people across the business.
Martin is recognised for his ability to bridge the gap between business and IT, translating technical concepts into clear commercial outcomes. He is an active contributor to industry conversations, having presented at international conferences, contributed to podcasts and regularly facilitating educational events for clients and colleagues alike.
Martin has been with Pitcher Partners since 2013 and was made Client Director in 2016.
Qualifications and memberships
- MBA (Technology), Australian Graduate School of Management (UNSW)
- Bachelor of Arts (BA) (University of Melbourne)
