Ruth is the Chief Innovation Officer at Purple, an integrated communications consultancy based in Perth.
With extensive experience in strategic communications and digital transformation, Ruth helps organisations navigate the rapidly evolving landscape of AI and technology integration. She’s at the forefront of understanding how businesses can harness AI not just for operational efficiency, but for genuine strategic advantage.
In this episode, Ruth will explore how businesses looking to scale can successfully integrate AI. She will talk about the real concerns around job security, understanding the true costs involved, and building trust in AI outputs.
About “Navigating the middle market”
This podcast series is designed specifically for ambitious business leaders in the scale-up phase. The series explores the journey of scaling a business through practical insights and real-world stories from successful business owners and industry experts.
