The RPM Group represented Pitcher Partners, a major sponsor of this year's CEO Summit held at the Sydney Convention Centre on Wednesday 25 January 2012.

The theme of this years event was Innovation, Collaboration and Change and the message was strongly delivered early in a Keynote by Stuart Mclean, Head of Google Enterprise Australia followed by a panel discussion (a highlight of the event) with Craig McKell representing Pitcher Partners RPM.

Craig emphasised the urgent need for CEO’s to support and sponsor innovation in the way their marketing and sales organisations engage with, communicate with and sell to their customers. 

Referencing the 2011 Pitcher Partners Revenue Performance Index Craig showed how all the key components of sales conversion performance have actually been declining for years, to the point now where fewer than three buyers out of every hundred who begin their buying journeys as “leads” actually become customers.

Download your own copy of the 2011 Index here.