Friday 19 August 2011 at Customs House, Brisbane

Nearly 1,200 CEO's, CFO's and Heads of Sales and Marketing have just completed the 2011 Pitcher Partners Revenue Performance Index Study.  Perhaps you were one of them.

The majority of participants insisted on remaining anonymous.

Once you have seen the presentation and heard the speakers you'll understand why.

Speakers 

Let's start with what we can tell you.  We surveyed a broad cross-section of Australian CEO's and Sales Directors from small and medium sized businesses up to some of the leading corporates - 1,181 in fact.  They're working in 13 different industries from Banking and Financial Services, to Telecommunications, Manufacturing, Logistics, Not-For-Profits and everything in between.  They're across all six states and territories.  We then conducted direct interviews with more than 100 individuals and management groups - and found they spoke with a honesty and candour we've not seen before.  They talked about their plans, their results and achievements, their fears and frustrations.  They even spoke about their weaknesses.

"Our markets were changing in fundamental ways even before the GFC, but the GFC accelerated those changes.  More than half our business comes from services that will be extinct in 2 - 3 years.  How do we react to that sort of challenge?  I don't know - but we're going to have to figure it out.  Or we'll be dead!"

Given that level of candour it's hardly surprising we can't tell you their names.  You can't know who they are.  You can know what they said. Their views and insights around the sorry state of revenue performance in Australia will send shock waves through a lot of businesses - particularly Marketing, Sales and Human Resources.  We invite you to share in the release of this ground-breaking thought leadership.

What you will have learnt:
The five things preventing your organisation from sustainably and profitably growing the top line;